Meredith
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Client Category
Media

Project Type
Brand Development & Advertising

Bringing bold clarity to a complex media brand.

Developed a new B2B brand positioning for Meredith Corporation, a multifaceted media conglomerate encompassing magazines, television stations, websites and radio. The initiative aimed to distill the organization's diverse offerings into a cohesive and compelling narrative for potential advertisers.

Established a clear messaging structure and tagline that articulated Meredith's unique value proposition. To bring this positioning to life, created a series of visual concepts that showcased the brand's essence across various applications, ensuring consistency and impact in every touchpoint.