Walmart
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Client Category
Retail

Project Type
Brand Identity & Brand Extension

Evolving brand experiences across consumer and business platforms.

Led creative initiatives to revitalize Walmart+, enhancing its appeal to a broader consumer base. Efforts focused on refining visual systems, elevating campaign storytelling and ensuring brand cohesion across digital, retail and marketing channels.

Also played a key role in introducing Walmart Business to the market. Collaborated with internal teams and external partner agencies to shape the brand launch, from positioning and messaging to campaign development and execution. Oversaw internal creative systems to ensure consistency, scalability and clarity across all touchpoints.