Cornerstone
Restaurant Group
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Client Category
Hospitality

Project Type
Brand Identity & Brand Extension

Elevating culinary brands through cohesive design and storytelling.

Collaborated with Cornerstone Restaurant Group on a series of brand initiatives spanning identity, digital, packaging and environmental design. The work included redeveloping websites for all their properties—including Michael Jordan Steakhouse—and creating unified brand identity systems that brought clarity and cohesion across the portfolio.

A significant focus was placed on Chef Bill Kim’s Belly brands, where we developed packaging for his line of cooking sauces and designed concepts for both new and existing restaurant spaces. Each touchpoint was crafted to reflect the group's commitment to culinary excellence and distinctive guest experiences.