The Myers-Briggs
Company
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Client Category
Professional Development

Project Type
Brand Development

Reintroducing a legacy brand to a new generation of learners and leaders.

Developed a major rebrand for The Myers-Briggs Company, evolving its identity to reflect a more inclusive, forward-looking organization. The updated brand focused on unlocking potential through self-awareness—balancing the company’s deep psychological roots with a fresh, human-centered tone.

The new identity included a simplified visual system, modern color palette and messaging platform that better aligned with the diverse audiences the company serves—from corporate teams to educational institutions and individuals.

The result was a brand built for clarity, accessibility and impact—reestablishing Myers-Briggs as both a trusted resource and a dynamic force in the space of personal and organizational development.