88 Brand Partners
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Client Category
Agency

Project Type
Brand Development

The new identity system introduced cleaner typography, a restrained color palette and a more editorial design language—all designed to highlight the agency’s ability to cut through noise and bring clarity to complex branding challenges.

The rebrand supported a broader shift in how the agency positioned itself in the market and how it showed up to clients—more confident, more focused and more aligned with the kind of work it wanted to do.