Pacific Western
Bank
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Client Category
Financial Services

Project Type
Brand Refinement

Bank Refining a business banking brand to strengthen equity and appeal.

Worked to re-establish Pacific Western Bank’s image as a business-focused institution, appealing to both business owners and deal professionals. The initiative centered on building equity around the existing logo and sunburst icon, while introducing new assets and making thoughtful adjustments to existing elements.

Updates included refinements to the color palette and the art direction of photography, all aimed at enhancing the brand's visual consistency and resonance with its target audience.