Genworth
Mortgage
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Client Category
Financial Services

Project Type
Brand Development & Brand Extension

Helping a financial brand speak more clearly to the people it serves.

Partnered with Genworth to create a flexible communication system that better connected with customers navigating complex financial decisions. The work focused on simplifying language, creating adaptable design tools and building a modular campaign approach that could scale across product lines and audiences.

By grounding messaging in empathy and clarity—and pairing it with a refreshed visual framework—the work helped shift Genworth’s presence from corporate to more human. The result was a communications platform that made the brand easier to recognize, easier to use and easier to trust.