National Children’s Alliance
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Client Category
Nonprofit

Project Type
Brand Development

Repositioning a national nonprofit with a modern, digital-first brand.

Led a comprehensive visual brand overhaul for National Children’s Alliance to better reflect its evolving role and improve usability across digital platforms. The legacy logo was refined—transitioning from a complex multicolored design to a streamlined two-color system—and paired with a new tagline that aligned with the updated brand positioning. A modular, playful visual language was introduced, offering flexibility and modernity particularly suited for digital applications.