Hutch Kids
_

Client Category
Education

Project Type
Brand Development

Refreshing a beloved early learning brand with warmth and clarity.

Worked with Hutch Kids, a nonprofit early learning center in Seattle’s South Lake Union neighborhood, to modernize its brand identity while honoring its deep community roots. The goal was to align the visual system with the organization’s mission of nurturing young children and supporting families.

Developed a refreshed identity that balanced professionalism with approachability, ensuring the brand resonated with both current and prospective families. The updated visual language was applied across key touchpoints including signage, print materials and digital platforms—creating a cohesive and welcoming presence that reflects the center’s commitment to early childhood education.