Hilton Garden Inn
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Client Category
Hospitality

Project Type
Brand Concept Development

Refreshing a global hospitality brand with a bold, repeatable system.

Hilton Garden Inn, a hallmark of the Hilton brand, required a significant refresh after years of incremental updates. The initiative began with a new brand positioning that served as the foundation for a bold visual system. This system was designed to be simple yet compelling, ensuring ease of integration and consistency across various mediums and tactics.