NetJets
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Client Category
Transportation

Project Type
Internal Brand Development

Aligning internal culture with a reimagined customer brand.

Following a comprehensive external rebrand, NetJets identified a disconnect between its refreshed customer-facing identity and the internal employee experience. To bridge this gap, developed a new internal brand system anchored by a set of guiding values designed to resonate with employees across the organization.

Captured the spirit, pride and dedication of NetJets' workforce by creating a robust library of employee imagery, visiting various locations nationwide. This initiative not only celebrated the team's commitment to excellence but also reinforced a unified brand culture that mirrors the company's external evolution.