Hilton Grand
Vacations
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Client Category
Hospitality

Project Type
Brand Development

Repositioning a global hospitality brand post-spin-off.

Following its separation from Hilton to become a publicly traded company, HGV required a new brand identity that reflected its leadership status and global reach.

Developed a brand system centered around a simple circle motif, symbolizing the company's customer-centric focus. This was complemented by a series of patterns inspired by the diverse locations of HGV properties—such as wave patterns representing tropical destinations. These graphic elements, combined with lifestyle and property photography, established a distinctive visual language that conveyed HGV's commitment to delivering exceptional vacation experiences.