Nationwide
Insurance
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Client Category
Financial Services

Project Type
Brand Development

Refreshing a legacy brand with a smarter, more efficient visual system.

Collaborated with Nationwide to modernize its brand identity across all products and services. A key focus was revitalizing the longstanding frame logo, transforming it into a more contemporary and cohesive design element. Additionally, developed a distinctive approach to brand photography by shifting all location shoots to a controlled studio environment. This strategic move not only established a unique visual language but also resulted in significant cost savings.