Art Institute
of Chicago
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Client Category
Cultural Institution

Project Type
Membership Development

Reframing member giving with clarity and purpose.

Collaborated with the Art Institute of Chicago to restructure its annual fund and enhance ongoing communications with members. The objective was to encourage additional contributions beyond standard membership fees. Through comprehensive research, developed a new messaging framework that allowed members to direct their donations to specific areas of interest such as preservation.

Developed a cohesive strategy, identity and messaging system to highlight the tangible impact of member contributions. This approach aimed to deepen engagement by illustrating how additional giving directly supports the museum’s mission and initiatives.