Bainum Family
Foundation
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Client Category
Foundation

Project Type
Brand Development

Designing a modular brand system to reflect wraparound support for children.

Developed a comprehensive brand and visual identity system for the Bainum Family Foundation, one of the largest philanthropic organizations in the Washington D.C. metro area. The new identity was designed to align with the foundation's redefined mission and program restructuring, emphasizing its commitment to providing holistic support for children in need.

Central to the visual system was a collection of interchangeable symbols, referred to as “bubble love,” representing the diverse ways the foundation supports children. This modular approach allowed for clear differentiation of program areas through specific color palettes and iconography, ensuring both flexibility and consistency across various communications.