Fannie May
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Client Category
Retail

Project Type
Brand Development & Brand Extension

Refreshing a legacy confectionery brand with modern design systems.

Collaborated with Fannie May and The Popcorn Factory to revitalize their brand identities, focusing on updating catalogs and photography styles. The approach centered on two key areas: simplifying design systems—including typography, color schemes and layout guidelines—and establishing a process for seasonal themes that provided clear direction for product line integration, design execution and photography art direction.

By leveraging historical and legacy visual assets, the refreshed branding aimed to honor the companies' rich histories while presenting a cohesive and contemporary look across all consumer touchpoints.