Bath & Body
Works
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Client Category
Retail

Project Type
Brand Development

Refreshing a beloved brand to resonate with a broader audience.

Worked with Bath & Body Works to evolve its visual identity and appeal to a wider, more diverse customer base. The focus was on redefining photography art direction and developing seasonal themes that extended across in-store displays, campaigns, promotional materials and gift card programs.

The refreshed brand shifted away from its long-held “shabby chic” aesthetic toward a cleaner, more contemporary look—helping the company modernize its presence while staying true to its vibrant, sensory-driven experience.