AVMA PLIT
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Client Category
Insurance

Project Type
Brand Development

Rebranding a trusted insurance provider to better reflect its partnership and purpose.

The American Veterinary Medical Association's Professional Liability Insurance Trust (PLIT) sought to modernize its brand to align with the evolving needs of the veterinary community. Following a comprehensive research study, a complete brand overhaul was undertaken.

The new identity emphasized a friendlier and more relatable image, highlighting PLIT’s integral partnership with the AVMA—a key insight derived from the research. This transformation aimed to reinforce trust and clarity in PLIT's role as an advocate for veterinarians managing professional liability claims.