AONL Conferences
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Client Category
Health Care Association

Project Type
Conference Branding

Creating place-based brand systems for an evolving annual experience.

Each year, I develop unique brand identities and communications for AONL conferences, including the annual conference. They reflect the location, energy and evolving priorities of the nursing leadership community they serve. These systems include logos, color palettes, typography, illustration and photography—all tailored to bring that year’s experience to life.

In addition to crafting the core identity, I produce comprehensive brand guidelines that support seamless execution across touchpoints—from environmental signage and stage design to digital assets and partner materials. I also lead the development of integrated marketing communications, including print, digital and web assets used throughout the promotional timeline.

The result is a dynamic brand system that not only captures the spirit of each event but also supports consistency, scale and creative flexibility across every expression.