American Organization
of Nursing Leadership
_

Client Category
Health Care Association

Project Type
Brand Development

Refreshing a healthcare association’s brand within a larger system.

Collaborated with AONL to revitalize its brand identity in alignment with new guidelines from the American Hospital Association. The objective was to create a distinctive visual presence that honored the overarching system while establishing AONL’s unique voice.

An arrow motif was introduced as the foundation of the design system, influencing patterns, layout structures and photography usage. This cohesive visual language provided AONL with a modern, flexible identity that resonated across various platforms and communications.